Sunday, March 30, 2008

YouTube > politician

I think Hillary Clinton's lack of web savvy has become a bit of a trope at this point, but Frank Rich nevertheless does an entertaining take-down of Clinton for her Bosnia whopper:
That Mrs. Clinton’s campaign kept insisting her Bosnia tale was the truth two days after The Post exposed it as utter fiction also shows the political perils of 20th-century analog arrogance in a digital age. Incredible as it seems, the professionals around Mrs. Clinton — though surely knowing her story was false — thought she could tough it out. They ignored the likelihood that a television network would broadcast the inevitable press pool video of a first lady’s foreign trip — as the CBS Evening News did on Monday night — and that this smoking gun would then become an unstoppable assault weapon once harnessed to the Web.

The Drudge Report’s link to the YouTube iteration of the CBS News piece transformed it into a cultural phenomenon reaching far beyond a third-place network news program’s nightly audience. It had more YouTube views than the inflammatory Wright sermons, more than even the promotional video of Britney Spears making her latest “comeback” on a TV sitcom. It was as this digital avalanche crashed down that Mrs. Clinton, backed into a corner, started offering the alibi of “sleep deprivation” and then tried to reignite the racial fires around Mr. Wright.

The Clinton campaign’s cluelessness about the Web has been apparent from the start, and not just in its lagging fund-raising. Witness the canned Hillary Web “chats” and “Hillcasts,” the soupy Web contest to choose a campaign song (the winner, an Air Canada advertising jingle sung by Celine Dion, was quickly dumped), and the little-watched electronic national town-hall meeting on the eve of Super Tuesday. Web surfers have rejected these stunts as the old-school infomercials they so blatantly are.

Incidents like this make me optimistic about the transformational power the internet is having on politics. And what makes it transformational, I think, isn't the fact that just anyone can write a blog or upload a video--it's the fact that people can choose what they want to read or watch and when to read or watch it. It has greatly reduced the ability of the media and the government to control what enters into people's heads, and, ipso facto, greatly reduced their real political power.

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