Webcomic cynicism

In a recent email thread, people were being cynical about xkcd--which caught me by surprise, because it never even occurred to me to be cynical about xkcd. But after realizing that, yes, it is self-important and that, yes, it does have that vague I-think-I-had-that-idea-in-college quality to it, I can't go back--even though the pop-cultural reference in today's cartoon nearly redeems it.