Google in over it's head with the Nexus One?

Seems like Google underestimated the amount of business infrastructure that is required in order to be in the cell phone game:

New owners of the Nexus One, the latest touch-screen smartphone to run on Android, Google’s mobile operating system, have found themselves at a loss when it comes to resolving problems with the handset. They cannot call Google for help, and the company warns that it may take up to 48 hours to respond to e-mail messages.

...

...Google, more accustomed to providing minimal support for its free services, has been unprepared to deal with the higher service expectations of customers who are paying as much as $529 for its high-end smartphone.

I think they're going to have to pony up for tech support--which is one of the most costly expenses for the big carriers.