Some day, one big wall?

This sort of thing is always interesting. Apparently Rupert Murdoch has plans to 1) erect a pay wall around all online Fox Corp content, and 2) block Google from indexing Fox sites. Not sure what there is to gain from (2)--maybe because he doesn't want Google caching the content of the sites?

In any case, it'll be interesting to see if the Great Fox Wall business model pans out. Conventional wisdom on the web says it is doomed to fail--that it will simply be undercut by comparable sites that offer their content for free. I tend to agree with this conventional wisdom.

On the other hand, though, it seems that at some point, newspapers and other content providers are going to have to start making money on the web in order to survive. A pay wall might work for some cases of specialized content--for example, the Wall Street Journal (which is behind a pay wall, and has been doing quite well). But I don't think it would work for general news and entertainment content--unless, maybe, you made the wall big enough?

The world can definitely learn to live without Fox, but could it learn to live without, say, Fox plus the major movie studios, major newspapapers, and big TV networks? If there were a critical mass of sought-after content behind one big universal pay wall, I could see a subscription model working--you buy one key that opens many doors. The companies behind the pay wall could then share the subscription revenue using some equitable sharing formula (based on, say, traffic numbers).

Hmm..