Greek yogurt sales soar

An odd factoid:

Indeed, the Greek yogurt market in the U.S. has undergone a growth spurt that a recent Wall Street Journal article called “nothing short of astronomical.” While sales five years ago amounted to a mere $60 million annually, today they represent nearly a quarter of the $6.8 billion spent on yogurt in the U.S. every year.

The theory is that Americans associate Greek cuisine with healthy, simpler, natural foods.